Conducting a Capital Campaign
In a growing diocese such as ours, it is not unusual to have three or four parish capital campaigns being held simultaneously during the year. The Office of Development serves our parishes, agencies and schools by providing outstanding professional services outlined in the Capital Campaign Process.
It is the responsibility of the Diocesan Director of Development is to offer assistance
to the parish as it plans, organizes and executes a successful capital campaign.
Specific services include:
- Drafting a campaign plan, which includes an organizational chart, job descriptions and a timetable.
- Conduct campaign training sessions for captains (volunteer supervisors) and builders (volunteers).
- Attend meetings of campaign cabinet, as needed.
- Meet and work with publicity committee as they carry out their four primary responsibilities: development of brochure, pledge card, builder's kit and weekly promotional schedule.
- Provide examples of materials, as needed.
- Work with campaign cabinet on reviewing parishioners for inclusion in the advance phase of the campaign.
- Provide other assistance as needed.
- The what and why of the project
- Parish awareness of project
- Cost of project
- Any past campaigns
- Number of households
- Annual offertory
- Set goal
- Door to door
- 3 year pledges; some 5 years
- 15-20% of parish involved
- 2 windows of time
Keys to Campaign Success